A boutique personal training studio in Tampa, FL conducted detailed fitness assessments covering push-ups, sit-ups, pull-ups, a 1.5-mile run, and a cardiovascular step test. Results were meaningful but delivery was broken: prospects often waited 6 weeks or more for their scorecard, and there was no follow-up. Diagram Consulting built a custom WordPress plugin that replaced Typeform, a WooTheme calculator widget, PHP mail, and a manual spreadsheet. The plugin includes a custom PHP scoring engine matching the studio's original formula, two form modes (public self-service calculator and PIN-protected trainer portal), a 7-day branded email sequence with level-specific content, Zapier integration with the training platform, and a mobile team portal with editable templates. Results: 18 hours per month saved, 6-week delays reduced to zero seconds, 4 tools consolidated into one plugin, $5,400+ in annual labor savings, and an estimated $14,400+ per year in additional revenue potential from improved conversion.
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