How a Boutique Tampa Fitness Studio Replaced 4 Tools and Recovered 18 Hours a Month

Case study: a boutique personal training studio in Tampa, FL replaced Typeform, a calculator widget, PHP mail, and a manual spreadsheet with one custom WordPress plugin. Diagram Consulting designed a scoring engine, public and PIN-gated forms, a 7-day branded email sequence, and Zapier integration with the training platform. Outcome: 6-week assessment delays eliminated, 18 hours/month of labor recovered, $5,400+ in annual savings, and ~$14,400/year incremental revenue.